why buy a predictive dialer?

We have heard many reasons over the years, but when it comes to it, there is only one that stands up on its own.

Here are some answers we have received and our response to them.

1. It always adds to the bottom line.
   It probably does. But of itself this statement doesn’t tell us whether the investment was worthwhile.
    
2. It stops my agents having to cope with answering machines.
   Definitely not a good reason for buying a dialer. Answering machine detection always leads to detectable delays in calls being answered and always lowers the quality of calls. Many call centers now turn it off so that that an agent can be ready to respond to a call as soon as it is answered.
    
3. It’s proven B to C technology.
   No self-respecting marketer would do anything but describe a product as proven! If we are talking about compliant dialing, the fact is that most dialers struggle to provide any real ‘predictive gain’ under compliance
    
4. The predictive gain I will get under compliance has a great ROI.
   Top marks if this is the only answer you chose!
   But note the words carefully. A dialer may give you great ROI, but if the ‘predictive gain’ is not significant, then keep your money in your pocket and go preview or progressive.
    
5. Everyone else uses one. That’s good enough for me.
   Good try! Can be a good strategy, but also a lazy one when it comes to dialers. Dialers are definitely not alike and businesses are not necessarily alike. Nothing beats doing some homework to be sure that you are getting value at the right price. See previous point.
    

Do you disagree? Send us an email and tell us why.

Want to know more about how predictive dialing can boost your outbound productivity? Click here.