industries

Market Research

Sytel’s combination of excellent predictive dialing performance and minimal nuisance call rates is unique in the market research industry and our extensive experience in working with market research software vendors to offer telephone interviewing to their customers, on both a standalone and a hosted basis makes Sytel the premier partner in the market research industry.

Our call centre platform integrates easily with computer aided telephony interview (CATI) software and provides comprehensive call control and media facilities. A full range of dialing options, including predictive, power, progressive and preview are available.

In predictive dialing mode, Sytel deploys its unique, ‘massive simulation’ techniques which allows it to cope easily with the wide range of talk times that are typical of market research campaigns. This means achieving excellent predictive dialing performance without the need to stray outside compliance limits, a feature not available on any other predictive dialer.

Other features that come with our market research contact center solution include:

Call recording and retrieval. For the entire campaign, complete calls may be recorded, or just the answers to the interviewer’s questions
Built-in adherence to relevant dialing regulations
Call control features such as coaching, monitoring and transfers
Ability to play sound fragments
Agent and campaign reporting
Flexible telephony options – TDM, VoIP or a combination of both to manage calls to the network and to local or remote agents. Field proven as an all-IP solution, requiring no specialised hardware.
Comprehensive support before, during and after installation, anywhere in the world