In July 2011, Sytel CEO Michael McKinlay won the Contact Center World 2011 UK Industry Champion Award, for his work on outbound regulation and compliance over the previous 15 years.More info
Uniquely in the outbound industry, Sytel has a history of compliance that actually predates government regulation in countries such as the UK and the US. Since the mid 1990s we have taken the view that world class dialer design should not require users to make lots of nuisance calls in order to deliver effective performance.
In the days before regulation we took a decision to make our dialer compliant with the voluntary codes of practice set out by national marketing organizations such as the Direct Marketing Association in the US. And as regulation has been introduced we have immediately implemented specific country rules.
As a user or partner, this means that when you take delivery of product from us you can be assured that the compliance rules are hard-coded for your country such that when supervisors run our product, they are obliged to be compliant. Choosing to be non-compliant, as is the case with most other dialers, is simply not an option.
If there are no specific rules in place in a particular locale, then we still enforce compliance, taking as our standard the rules developed by national direct marketing organizations in a number of countries.
And this means that no matter where our dialer is deployed in the world, we deliver effective performance at very low levels of nuisance calls.
Partners and prospects who want to learn more should consult our business partner pages or email us at email@example.com.
Sytel hasn’t just led the dialer industry in its compliance stance, but has campaigned for many years for the cause of responsible dialing, acting in the process as adviser to a number of national marketing organizations and governments. For a quick overview of some of the highlights on the road to responsible dialing, starting with the most recent, and the role Sytel has played in this, see below.